Livingston’s Source for Pasture Raised Chicken and Grass Fed Beef

One of the pasture raised chickens at WDF.  Wrong Direction Farm specializes in Pasture Raised Chicken and Pastured Turkey.  We have been raising Grass Fed Beef cattle since 2011.  Customers appreciate that we offer home delivery to Livingston, NJ  07039.

Our farm has been delivering directly to customers in Livingston NJ since 2012. Since Dave spent his childhood in West Orange (not the most likely origin story for a livestock farmer), Essex County is where we had many connections and found our first customers. In the early days we’d drive an old van with freezers in the back on weekends and meet up with groups of customers in driveways, parks, and parking lots. It worked, but it wasn’t a very convenient arrangement.

These days we’ve improved the convenience of delivery by shipping our products next-day door to door. Everything arrives frozen and packed in a fully recyclable box. Since we are so close by, we can reliably get our farm’s grass fed and pasture raised meat to your home in just one day, so you don’t need to worry about extended shipping delays.

We still have a close connection to Livingston and a lot of the other towns in Essex County as some of our very first customers live there and continue to order their food from us.

We love to farm, we love to eat, and we love to connect people with their food. We would be glad to be your farmers. At Wrong Direction Farm, we take steps in the opposite direction of where the food industry is going. We don’t measure success in quarterly profits; we measure it in soil full of earthworms, in meals enjoyed with friends, in satisfaction after hard work.

Rachel and Dave Perozzi.  Rachel is the farmer for the grassfed beef herd and Dave has more responsibility for the Pastured Chicken and Pasture Raised Turkeys.

Rachel and Dave Perozzi

Farmers at Wrong Direction Farm

Here are some young pasture raised chickens hunting for bugs in grass that is about as tall as they are.

The Farm

We farm in Canajoharie, NY with a broad hilltop view overlooking the Mohawk Valley. Our farm is a family endeavor that grew from a simple desire to put better food on our own table. We pasture raise chickens and turkeys along with grazing a herd of grass fed beef cattle.

Seen here our pasture raised turkeys on fresh grass.  This is at the core of what we do.  And grass is at the core of the farm, whether for the grass fed beef or the pasture raised poultry.


There’s so much to say here. We take pasture raised seriously. Our chickens and turkeys are always on the move on fresh grass, with 100% Certified Organic feed, and no GMOs, pesticides, herbicides, or antibiotics.

A box containing grass fed beef stew, ground beef, and patties, and pasture raised chicken breast going out for delivery to a customer in Livingston.


We ship grass fed beef and pasture raised chicken, turkey, and pork for next day delivery direct from our Upstate NY farm to our customers throughout New Jersey. Everything will arrive frozen even during the hottest weather, packed neatly in a recyclable paper-based container.

Rating: 5 out of 5.

Dave and Rachel and their farm are amazing. There is nothing like having a connection to the people who provide your food. I have full confidence in Dave and Rachel’s thoughtful, thorough and well researched practices in maintaining the best standards in raising their animals in the most humane and ethical manner.

— Shana, Google Review

Rating: 5 out of 5.

I love the farm’s fresh meats: turkey, chicken & beef. Always makes the most delicious meals. Shipping is fast and convenient! Support our small farmers!! Love you guys!

— Ken, Google Review

Ready to try some extraordinary grass fed and pasture raised meat?