Our farm has been delivering directly to customers in Verona NJ since 2012. Since Dave spent his childhood in West Orange (not the most likely origin story for a livestock farmer), Essex County is where we had many connections and found our first customers. In the early days we’d drive an old van with freezers in the back on weekends and meet up with groups of customers in driveways, parks, and parking lots. It worked, but it wasn’t a very convenient arrangement.
These days we’ve improved the convenience of delivery by shipping our products next-day door to door. Everything arrives frozen and packed in a fully recyclable box. Since we are so close by, we can reliably get our farm’s grass fed and pasture raised meat to your home in just one day, so you don’t need to worry about extended shipping delays.
We still have a close connection to Verona and a lot of the other towns in Essex County as some of our very first customers live there and continue to order their food from us.
We love to farm, we love to eat, and we love to connect people with their food. We would be glad to be your farmers. At Wrong Direction Farm, we take steps in the opposite direction of where the food industry is going. We don’t measure success in quarterly profits; we measure it in soil full of earthworms, in meals enjoyed with friends, in satisfaction after hard work.
We farm in Canajoharie, NY with a broad hilltop view overlooking the Mohawk Valley. Our farm is a family endeavor that grew from a simple desire to put better food on our own table. We pasture raise chickens and turkeys along with grazing a herd of grass fed beef cattle.
There’s so much to say here. We take pasture raised seriously. Our chickens and turkeys are always on the move on fresh grass, with 100% Certified Organic feed, and no GMOs, pesticides, herbicides, or antibiotics.
We ship grass fed beef and pasture raised chicken, turkey, and pork for next day delivery direct from our Upstate NY farm to our customers throughout New Jersey. Everything will arrive frozen even during the hottest weather, packed neatly in a recyclable paper-based container.
Dave and Rachel and their farm are amazing. There is nothing like having a connection to the people who provide your food. I have full confidence in Dave and Rachel’s thoughtful, thorough and well researched practices in maintaining the best standards in raising their animals in the most humane and ethical manner.
— Shana, Google Review
I love the farm’s fresh meats: turkey, chicken & beef. Always makes the most delicious meals. Shipping is fast and convenient! Support our small farmers!! Love you guys!
— Ken, Google Review
Ready to try some extraordinary pasture raised meat?