Foraging Baby Steps

I’m not a wilderness food forager by any measure, but I’m making baby steps in that direction. This weekend I found a new-to-me mushroom, the shaggy mane, growing in a patch of well-rotted wood chips. There was also a small, dense puffball (growing rather later than most) nearby. A few of the shaggy manes were overripe, so I had to trim off dark frills, but I didn’t pick any that had gone fully blackened. Rachel and I both preferred them over puffballs, but I’m not sure that they’d truly rate as any… Read More

TurFOMO Marketing

I’ve been receiving questions about Thanksgiving turkey orders, so here’s the broadcast message: Turkeys for Thanksgiving sales will be listed on Friday Nov 1st. Simple enough, right? Marketing experts tell me I should make this into a launch event, with a steady email campaign to build up excitement, a frenzied, almost panicky tone to my communications, and lots of emphasis about scarcity and FOMO (“almost sold out”, “get yours before it disappears”, “last year we sold out in the first 72 hours”, etc). I should also offer secret coupon codes if anyone… Read More

Wrong Season

By the old milkhouse we have a prolific crabapple. Every year a few of its buds bloom in the fall. Each hapless flower is a defiance, no mild acceding to inevitable winter. We smile seeing in each one an impudent opening of hope. All good stories have a doomed protagonist.